Launch beyond one-size-fits-all discounts
Run acquisition, basket-growth, referral, event, repeat-visit, and re-engagement campaigns around a clear business goal.
Built for Kenyan businesses·See what you can launch →
Create stronger offers.Reach the right customers.Measure real outcomes.
Launch customer acquisition, engagement, and retention campaigns across QR, WhatsApp, social, partners, and stores—then see which sources lead to verified action.
Start with one campaign · Control eligibility and limits · Improve using verified results
Create around a business goal
Basket-growth campaign
Buy more, unlock more value
Offer rule
Progressive basket tiers
Audience
New and returning customers
Control
Dates, limits, and terms
One goal · clear offer controls
Everything needed to turn an offer into a measurable campaign
Campaign flexibility, cross-channel reach, offer controls, and verified outcome reporting in one customer journey.
Meet customers in the channels they already use
Distribute trackable campaigns through QR, WhatsApp, social, partners, communities, events, email, and direct links.
Keep campaign economics under control
Define dates, eligibility, locations, claim windows, usage limits, and customer terms before launch.
Learn from verified customer action
Compare source, enrollment, claim, redemption, and repeat-action signals to improve the next campaign.
THE PROBLEM
Good offers still underperform when distribution, control, and measurement are disconnected.
The offer gets attention, but the journey stops there
Customers see a post, poster, or message without a clear next step that can be measured and followed through.
Broad discounts erode margin
When every customer receives the same promotion, you cannot focus value on the audience, day, item, or action that needs it most.
Channel performance stays unclear
Instagram, WhatsApp, QR, partners, communities, and walk-ins all contribute—but verified outcomes are rarely tied back to source.
The next campaign starts from zero
Without a captured customer journey, teams cannot use the first action to improve follow-up, repeat visits, or the next offer.
Connect the offer, audience, channel, customer action, staff verification, and follow-up in one campaign journey.
Create for a business goal. Distribute with less friction. Improve using verified outcomes.
Campaign and offer strategy
Build offers around a business goal—not another generic discount.
Decide who the campaign is for, what action should happen next, where customers will find it, and how the outcome will be verified.
Tuunda connects the offer, distribution channel, customer journey, staff verification, and campaign reporting in one operating flow.
Acquire new customers
Turn community, social, partner, event, and walk-in interest into a trackable campaign audience.
First-visit offer · Referral campaign · Event registration
Increase visits and basket value
Give customers a clear reason to visit on key days or add another qualifying item without discounting everything.
Spend threshold · Progressive basket offer · Quiet-day activation
Bring customers back
Use a verified first action to trigger the next relevant offer, reminder, or customer journey.
Second-visit reward · Re-engagement offer · Post-event follow-up
Control without campaign friction
Reach customers without losing control of the offer.
Start with one location, one customer action, and one verified outcome. Expand only when the customer and staff flow works.
Choose the audience
Run an open campaign or target a specific customer segment, community, source, branch, or previous action.
Protect the offer
Set campaign dates, participating locations, claim windows, usage limits, eligibility, and clear customer terms.
Distribute across channels
Use trackable QR codes and links across WhatsApp, social, email, partners, communities, events, and stores.
See the full conversion
Campaign data becomes useful when it ends in a verified visit.
Tuunda keeps the customer journey connected: where someone discovered the offer, when they joined, and whether the reward was actually redeemed.
1
Create
Choose the business goal, audience, offer, controls, locations, and customer action.
2
Distribute
Share the campaign through QR, WhatsApp, social, email, partners, communities, and direct links.
3
Verify
Confirm the redemption, visit, registration, check-in, consultation, or other agreed outcome.
4
Improve
Use source and journey evidence to refine the next offer, audience, timing, and follow-up.
Closed-loop attribution
From campaign source to store visit
Selected source
Enrollments
84
Verified redemptions
19
Proof at checkout
Verify the conversion
Why the data is needed
Every field answers a business question
1
Phone number
Who owns the reward and where status updates go.
2
Campaign source
Which post, QR, or message generated the visit.
3
Claim timestamp
Whether the reward was valid when redeemed.
4
Merchant verification
Proof that a real conversion happened.
The sentence for marketers and investors
“Tuunda shows which campaign brought the customer in, verifies what they redeemed, then helps create the next reason to return.”
Acquisition
Where they came from
Conversion
What they redeemed
Retention
What brings them back
Attribution
Know which campaign, channel, and customer journey produced a real business outcome.
Move beyond reach and clicks. Follow the campaign from discovery through customer intent, merchant verification, and the next useful action.
Step 1
Campaign source captured
QR, WhatsApp, social, partner, community, email, and in-store links can carry their source at entry.
Step 2
Customer intent recorded
Enrollment, claim, registration, referral, or another campaign action stays linked to its source and offer context.
Step 3
Business outcome verified
A redemption, visit, consultation, check-in, or other agreed customer action is confirmed through the merchant workflow.
Step 4
Next campaign improves
Teams compare sources and journey stages, then refine the audience, offer, timing, and follow-up instead of guessing.
Turn reporting into the next decision
Separate campaign interest from verified business outcomes
Keep event history available for operations and reconciliation
Use source and journey performance to guide the next campaign
Questions teams ask before launching budget
Clear answers on claim integrity, dispute handling, and attribution reliability.
Can redemptions be gamed or faked?
Billing is tied to verified claim events, not raw campaign traffic or unverified clicks.
How are disputes handled?
Each event includes campaign ID, timestamp, and state history for dispute and reconciliation workflows.
How do we know which channel worked?
Source attribution remains connected from join to verified claim outcome for budget decisions.
Pricing
Pay-as-you-convert pricing for merchants
No fixed monthly subscription for launch. You pay when redemption outcomes are verified.
Billing trigger
A charge is created only when redemption is verified.
Fee logic
Usage-based take rate with minimum fee guard on low-ticket redemptions.
Settlement cadence
Weekly statements by default with reconciliation-ready event trails.
Pilot
12%commission
KES 30 minimum per verified redemption
Launch first campaigns without fixed subscription risk.
Recommended
Growth
10%commission
KES 25 minimum per verified redemption
Scale channel spend with closed-loop attribution and verified settlement.
Scale
8%commission
KES 20 minimum per verified redemption
Volume-aligned rates for multi-branch or high-frequency campaigns.
Rates are usage-based and may vary by sector, volume commitments, and reconciliation requirements.
Frequently asked questions
The questions teams ask before a pilot.
Clear answers on customer data, staff workflow, verification, measurement, and pay-as-you-convert pricing.
Tuunda connects campaign discovery, enrollment, progression, and in-store redemption. Instead of reporting only clicks or reach, teams can see which source produced a verified customer visit and use that evidence to improve the next campaign.
Turn your next offer into a measurable customer journey.
Start with one business goal, one campaign, and one verified outcome. We will help you map the offer, channels, customer journey, and pilot scorecard.
QR and link distribution · Offer controls · Source attribution · Verified outcome reporting